The Lead Scoring Equation: Behavior + Demographics = Customers
Traditional demographics are failing to identify likely buyers, so how do modern marketers keep up? Markets are becoming more fluid and fragmented so it becomes a challenge for marketers to deliver the right message, to the right buyers.
Join Leo Merle, Marketing Programs Manager, and Rachel Rosin, Marketing Specialist, both of Act-On Software, as they explore the world of lead scoring. Learn how to apply lead scoring to cultivate a tight relationship between sales and marketing by identifying hot leads ranked and scored based on profile characteristics and tracked online behavior.
In this video you will learn:
• Identifying the three layers of segmentation: demographics, psychographics, and behavior
• Exploring the science of assigning lead score values to different behavior attributes
• Building behavioral data to create a lead nurturing program
• Pinpointing how to engage your buyers through tailored content
Agenda:
• Identifying the three layers of segmentation: demographics, psychographics and behavior
• Exploring the science of assigning lead score values to different behavior attributes
• Building behavioral data to create a lead nurturing program
• Pinpointing how to engage your buyers through tailored content
*ORIGINALLY AIRED AS A LIVE WEBINAR*