Email marketing basics (Google Digital Unlocked Certificate - 4th Badge Solved)
Here is the solution of Google Digital Unlocked Certificate badges answer. And this is 4th badge.
Total number of badges = 26
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1st badge = • The online opportunity (Google Digital Unl...
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Google Digital Unlocked Certificate - 1st Badge Solved (Build your web presence)
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Email marketing basics
Eisha runs a Salon, and she has some ideas about how email marketing can help her business.
Two of her ideas are correct and two are not. Can you weed out the wrong ones?
Your email marketing options
Eisha is thinking about using an email marketing service to help her send out marketing emails for her Salon.
What benefits are there to using an email marketing service?
Crafting great marketing emails
Eisha is writing a marketing email to send out to customers who have availed hair color services from her salon.
Which of the below should she use in the subject line of the email?
Managing successful email campaigns
Eisha is curious to learn how her customers react to email marketing campaigns.
What kind of analytics data might she expect to get from her recent email marketing action?
Measuring success in email marketing
Anupriya is a marketing assistant at a big clothing brand, and has just sent out her first email marketing campaign.
She takes a look at the Click Through Rate, to understand how many people clicked on a link in the email in order to land on her website.
What is the drawback of this metric?
TOPIC ASSESSMENT QUESTIONS
Which of the following will you need to start an email marketing programme?
True or false: There's no need to check local regulations before you start an email marketing programme.
Which of the following is not a feature of many email marketing platforms?
True or false: Most email marketing platforms provide a contact database.
Which of these is a good practice for emails you send to your contacts?
True or false: It's a good idea to make it easy for your contacts to unsubscribe from your emails, if they want to.
If the "open rate" of your emails seems low, which of the following could help you fix that?
True or false: There's no need for analytics when it comes to email marketing.