How to split test your ads using Facebook Dynamic Creative by Alaric ong.
How to split test your ads using Facebook dynamic creative.
Do take note that Dynamic creative ads are only available for Lead Generation (Lead Form) Ads and Traffic (Link Clicks) ads. It is not available for Send Message Ads and Boost post Ads
What are the variables in a Facebook Campaign?
-Audience
-Creative (How your ad looks)
-Text
-Headline
-Image/video
-Button
If you were to split test the creative, and let's say you had 5 different texts, 5 different headlines, 5 different images/videos and 5 different buttons,
You would need 5 X 5 X 5 X5 = 625 different advertisements to find your winning ad.
Thankfully there is this feature by Facebook called Dynamic Creative.
This feature allows you to just put in all the variations, and Facebook will split test all of them for you automatically. So instead of doing up 625 different advertisements manually, you just have to put the different variations of your ad and Facebook will automatically split test them for you using Dynamic Creative. This is a feature for more advanced marketers.
Here is how to use it:
Step 1: Prepare 3-5 different types of Text to split test
Step 2: Prepare 3-5 different types of Headlines to split test
Step 3: Prepare 3-5 different types of Images/Videos to split test
(Split testing the buttons are optional)
Step 4: Open www.facebook.com/adsmanager and create your ad
Step 5: Follow the video for more instructions
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