Best Reason To Brush Your Teeth: Whiskey Flavored Toothpaste, Ca. 1950 !
Invented by Don Poynter, these novelty toothpastes really did contain a small amount of their corresponding flavors (Scotch, Bourbon, Rye). These products enjoyed a brief but heady run for their novelty and amusement value.
In 1954, according to Messy Nessy Chic, Don secured a $10,000 bank loan and began manufacturing the best damn reason to brush your teeth twice a day: Whiskey Flavored Toothpaste.
The toothpaste was available in Bourbon and Scotch flavors and contained 3% alcohol. The product gained enough buzz that LIFE magazine did a story on it and Poynters invention became a popular novelty product across the country in the 1950s and 60s. The idea was later copied by several other brands and Poynter ceased production soon after.
An extensive test of a new whiskey-flavored toothpaste was made, comparing it with a control group using a similar formula, but without the whiskey-flavored ingredient. Researchers found that those using the whiskey-flavored toothpaste brushed their teeth after each meal, including lunch at work, and as many as fourteen other times during the day. The results showed that these people using the special whiskey-flavored toothpaste had twenty-one percent more cavities but they couldnt care less! Pit & Quarry, Volume 57, 1965
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