Track Your Facebook Ads Success With The Conversion API
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We all know that reporting on Facebook Ads has been difficult since IOS14.5, so in this video, I'm walking you through how to set up the Facebook Ads Conversion API so that you can track more effectively.
The latest results show that the Conversion API is only missing conversions by 8% which is much better than the 15-20% initially reported when IOS 14.5 went live.
I'm going to walk you through step-by-step how to log into the Facebook Events manager, how to connect via API & how to set up Facebook's aggregate event measurement tool to ensure the success of your ads campaigns with the partner API.
Timeline:
00:00 — Introduction
00:30 — What's Happening With Tracking
01:28 — Step 1
02:03 — Step 2
03:01 — Why You Need The API
03:37 — Step 3
04:16 — Step 4
05:15 — Outro
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