WebFX and Google Talk Premier Partnership
Join Tyler as he sits down with a Google representative to talk about WebFX's Premier Partnership with Google!
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So I'm Tyler Bouldin here with WebFX, we are at the Google Plex in Mountain View, California, and I"m here with Becky Bush from Google!
Becky, do you want to tell us a little about the Google Partners program and then maybe the difference between a regular partner and a Premier Partner?
"Yes, I can definitely tell you about the program!"
"So Google a few years ago decided that they really wanted to put a lot of value and time and energy into advertising agencies, but they wanted to make sure that they were working with agencies that were doing great things by their clients, so they came up with the partner's program. There are two different levels of the Partners program. So the first is a regular badge partner, which is that blue badge that you often see on Google's website, and the higher tier or the top level of the Google Partners program is a Premier Partner. So what does it mean to be a Premier Partner? Which WebFX is? It means a couple things. One, it means you have to have a history of great performance spend on Google - so this can't be your first Google Ads campaign, you have to be running on a variety of different products for a certain period of time. So we're not going to allows someone to be a Premier Partner who has just spent a tiny amount on Google for one time. It also means that several people within the agency have to have taken the same test about Google products that I have to take as an employee. So they have to really prove their knowledge of all of the different products. And lastly, they have to have great performance with their clients. So we actually analyze the performance of the agencies, what their clients think, and if they're giving clients the best experience possible."
So I know you've worked with a lot fo Premier Partners, what do you feel like sets Premier Partner agencies apart, or what do you enjoy about working with them?
"Yeah, working with Premier Partners is such a treat on my end. I really personally believe, just as a human being and as a Google employee that all companies that advertise on Google should be able to make a profit and be successful as a result of their advertising."
So as a Premier Partner agency, we have some resources available to us that are maybe a little bit unique from an advertising agency standpoint, so what are some of the things that maybe we'll have access to, or the relationship with you kind of affords us?
"So the Premier Partner agencies will at least have a couple of really unique access. So first they have two Google representatives. Normally if you're a business and you want to start running Google ads and you don't have a Premier Partner agency to work with, you might have to call a 1-866 number. That number is great, but it's still not someone who directly works on your account. So that's a resource that you all have, you have 2 dedicated representatives that you work with within Google that can really help you take your clients business above and beyond. There's also a certain level of data and research that we like to support you with. And the last is access to things like betas and new products that you and your clients can try out before anyone else, which is really exciting.