How to Use Your LinkedIn Profile to Generate Leads
Professional headshot. Branded header. Links to all the things. Book a call here. That LinkedIn profile update checklist is done -- or is it? 🤔
Maybe you're wondering why your profile isn't generating the number of leads you expected when you set out on a mission to finally update your profile.
What many personal branding and social media gurus don't tell you is that it takes more than looking good to generate leads with your profile on LinkedIn.
"Build it, and they will come" does not necessarily apply here.
As an expert, you're either looking for your next dream job, trying to attract new prospects for your business or building thought leadership on LinkedIn. The common denominator is that you're selling (in some way) in every one of these scenarios.
If your profile doesn't communicate whatever it is that you're selling in a way that resonates with your people, you are not going to generate leads. It's that simple.
We're all on LinkedIn to sell something. Whether that's an idea, a process, a system, a product, a program, a service, a book -- you name it -- you must learn how to create a profile that lets them know exactly what you sell and why you sell it.
In this next episode of Mondays with Mindi, we talk about how to weave this component into your profile, so that it feels LESS like a sales pitch and MORE like a mission statement.
00:00 Aloha
04:06 Your profile should show what you sell
04:53 About Mindi
06:07 Your LinkedIn is not a bio
07:01: LinkedIn sections for building impression
09:25 Who's your persona
12:01 How your LinkedIn should look like
17:03 Understand people and their motivation
18:47 Be comfortable selling yourself
19:26 What's your professional story
21:34 What do you offer
23:34 How do people engage with you