For Context: The evolution of political media | The Current
On this episode of For Context, from former President Dwight Eisenhower to President Biden, we're tracing back the evolution of political advertising. Mass communication has transformed how political campaigns are run, spanning from the radio and TV in the '50s and '60s to big data and connected TV (CTV) today.
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For more coverage:
For Context: The evolution of the upfronts: https://bit.ly/42G1gvZ
For Context: Advertising in a recession: https://bit.ly/3maEBbz
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Each week, The Current gives you a rundown of the biggest stories and latest trends from the world of data-driven marketing, including topics like connected TV and the future of identity — all delivered directly to your inbox. Subscribe to the newsletter to get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising: https://bit.ly/445EVcH