The Hidden History Behind the Tradwife Movement
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Why is “tradwife” content suddenly everywhere, and why is it resonating right now?
From TikTok to YouTube, the #tradlife (or “tradwife”) trend has exploded online — reviving old ideas about gender roles, relationships, and what women “should” want. But where did this come from, and why is it gaining traction again?
Journalist Liz Plank joins us to unpack the resurgence of these ideas, from the rise of the #tradlife trend on social media, to why so many people find it appealing, and how figures like tradwife girlboss Erika Kirk became central to the movement.
If you’ve seen “tradwife” content in your feed and wondered why it’s everywhere, this episode explains what’s going on.
Our guest Liz Plank is a journalist, podcaster, and author. She hosts the Boy Problems podcast wherever your listen (or watch on YouTube), the Airplane Mode newsletter, and you can follow her work more broadly at https://www.elizabethplank.com/ or @feministabulous everywhere.
Panic World is a production of @COURIERHQ .
#tradwife #erikakirk #girlboss