Stop Chasing Everyone: How To Identify Your Best Clients (And Fire The Rest)
If your “ideal client” is still “anyone who wants to get fitter, stronger or healthier”… you don’t have an avatar. You have a survival strategy.
This episode is Step 1 of becoming UnInvisible to the right people.
I walk you through a simple process to:
Stop chasing everyone
Identify your A‑grade clients
And get clear on who you should never build your business around again
By the end, you’ll know:
The 3 big markets (Health / Wealth / Relationships) and where you actually sit
How to use the WHAC filter (Willing, Have money, Accessible, Consistent) to find your best clients
How to separate Green clients (who make your week better) from Red clients (who drain you)
How to write:
“My best clients are…”
“If I filled my roster with only these people, my life would improve because…”
This is Week 1 of a 3‑part series leading into my live workshop UnInvisible – how to make your best clients actually see you and come to you.
In this episode:
0:00 – Why “anyone who will pay” is killing your business
4:00 – My shift from chasing everyone to working with real craft‑aligned clients
9:00 – The 3 big markets: Health, Wealth, Relationships
13:00 – WHAC: Willing, Have money, Accessible, Consistent
20:00 – How to score your 3–5 favourite clients
25:00 – Green vs Red clients (and why your offers are built for the wrong group)
32:00 – Writing: “My best clients are…”
36:00 – How this all plugs into UnInvisible and your attraction system
Free tool: Avatar Architect GPT
If you want help turning this into a clear Avatar Card for your coaching business, I built an Avatar Architect GPT that:
Walks you through WHAC
Mines your best clients
Spits out a clean “My best clients are…” statement you can use in offers, content, and sales
👉 DM me “AVATAR” on Instagram and I’ll send you the link.
Workshop: UnInvisible
This episode is part of the lead‑up to UnInvisible – a live workshop where we’ll:
Turn your avatar into a real Attraction Offer
Map your content & DM system
And build a simple OS so your best clients actually see you and come to you
👉 To get details and the invite, DM me “UNINVISIBLE” on Instagram @.dylanlimitless