How to Start a Shopify Blog: Basics
Blogging on Shopify can generate that most desirable traffic on your online store and – luckily - without spending any marketing dollars.
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How does blogging on Shopify boost the profitability of your eCommerce Store?
Having a Shopify Blog Page Creates Awareness
Remember, that every time you write a Shopify blog post, is an interaction with your prospective customers, telling them something about your store and how they are going to benefit from your products. Not only that; when people like your blogs, they tend to share it with others on social media – amplifying your reach. Either way, it creates a lot of awareness of your brand.
Customizing Your Shopify Blog With Keywords Ups Your SEO Game
Unlike other websites, eCommerce stores have very little scope for incorporating keywords (except in product descriptions and technical specifications), if it were not for blogs. And keywords, as we all know are the backbones of Search Engine Optimization.
Another benefit of blogging on Shopify or having a blog is being able to share more on social media. When you operate social media channels, you often end up with the problem of finding relevant content. Writing regularly also solves this issue as it creates a rich library of authentic content that you can regularly share on your social media channels.
Having a Shopify Blog Page Creates Call-To-Action
When you are blogging with Shopify regularly, you open new avenues to tap into a consumer's mind in ways that most of your competitors aren't even aware of. You not only have your prospective customers' attention, but also are in a position to direct them wherever you want – for instance, to different product pages. On the other hand, when you're blogging about something like new industry trends or success stories from your customers, you are bringing your readers one step closer to becoming customers. And then, throughout the content of your blog, you can use a "call to action" to direct them to one of your product pages after you have fine-tuned their minds in making a purchase.
Starting a Shopify blog involves the following steps, which we'll explore one by one later in the article with some Shopify blog examples to help you understand what we mean:
Pick a Niche
The niche you choose is important because it will not only help you remain focused on one thing rather than getting distracted, but it will be easier for you to come up with content ideas, because you exactly know what to address. Once you have some ideas, you could use Google to look up for some keywords that are used by your competitors and get a sense of how well the different contents on this topic are performing on the Internet.
Choose a blogging platform, a domain name, and build your blog.
Shopify is a hosted platform which gives you both an eCommerce site and a blogging platform, along with hundreds of apps which you can add as you grow.
Pick a Name and theme for your Shopify Blog
Once you've picked your platform, the next logical step is to choose a Shopify blog theme and decide on the Shopify blog layout. A "theme" is just a Shopify blog template for the layout, look and feel and features of your online store. There are plenty of free Shopify blog themes available online.
Best Shopify Blog Ideas for Blogging on Shopify:
Case Studies of how your product helps people and works on your promise
Demonstrations of how a product works and causes a change
Sneak peeks into your business to let people know how you work
Talk about your business values
Launches & Product Announcements
Upgrades and Improvements on your existing products
Customer Profiles to help people see themselves in your testimonials and case studies
Tutorials and Help Articles to offer answers and guidance
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We are working with hundreds of eCommerce stores and gathering our knowledge in our eCommerce blog. Examples from our posts:
→ WooCommerce vs. Shopify: https://bit.ly/3pHmPbv
→ Best Shopify Themes for Fashion in 2021: https://bit.ly/3kd8yT0
→ Best Shopify Apps to Boost Your Sales in 2021: https://bit.ly/3qO3mr1
→ Most Searched Fashion Keywords: https://bit.ly/2ZIGiy8
→ Shopify Homepage Content: 13 Design Hacks: https://bit.ly/3pJnskP
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