The accidental leak of Google’s internal Content Warehouse API documentation changed everything for SEO and link building. In this video, Shaun Anderson breaks down the key revelations from 2,500+ pages of leaked data and explains exactly how link value is now measured.
Learn about:
SiteAuthority – Google’s internal, holistic domain quality metric
Homepage PageRank & PageRank-NearestSeeds – foundational trust and proximity to authority
User-validated links – how clicks and engagement activate link value
Anchor text, context & link presentation – why topical relevance matters more than ever
Link freshness & velocity – timing, decay, and continuous Digital PR
Whether you’re an SEO pro, digital marketer, or site owner, discover the actionable strategies to build links that truly matter in a post-leak world.
Watch now to learn the system Google actually uses to measure link authority — and how to leverage it.