SETTING UP PINTEREST FOR BUSINESS - PART 3: Analytics and Ad Campaigns
Welcome back to Part 3 of Setting up Pinterest for Business, in this video we will go over Analytics and how-to create an Ad Campaign.
Hover over Analytics on the top left corner of the page and click on Overview. The first thing we’ll do is confirm our website. You’ll need to Copy this bit of text here and head over to your site. For this example we’re using a Wordpress site - if you have built your own site from scratch somewhere else visit their support page or do a quick Google search; if you had a webmaster build it for you, you may need to contact him or her to add it. Once you’re logged in, go to Tools and click on Available Tools. Here you will find the Pinterest site verification, where you will paste the text you copied and then click Save Changes. When you’re done, go back to Pinterest and refresh the page - you should no longer see a verification alert.
Analytics are empty in this account because it’s new but an older account will be filled with information about your profile, the people you reach and the activity from the site you verified.
Inside each of these categories you’ll see a time chart of your progress, Top Pin and Board Impressions, and be able to change the date range. You can even see the Analytics for individual devices, and export data for your reports. Under People you reach, you’ll see Demographics and Interests, which prove quite useful when you’re deciding what content to share.
Next let’s setup Pinterest Ads and create a new campaign for our new business profile. Pick your country and click next. Pinterest will give you a quick rundown of what Ads can do, like measure performance, optimization and metrics.
To get started you’ll need to choose a campaign goal, either build brand awareness, boost engagement or get traffic to your site. We’ll choose brand awareness - name it and set a lifetime spending cap for it. Then click on the Add more details button.
Here you will fill out all the information needed for the group and audience you want to reach. First, name your group, set a start and end date or run it continuously, and set a daily budget.
Next, create an audience - doing this will help you get your Pins in front of the right people.
You can target an audience based on visits to your site, customers, engagement or people that behave similarly to the audience you already have.
Next you have Interests, where you pick relevant topics to reach your audience in their home and category feeds. Picking more than one is recommended. If you don’t target any interests, keywords help Pinterest put your Pins on the home and category feeds. Basically, Keywords help your Promoted Pins show up in search results. The more detailed, the better.
Other Ad details include, Locations, Languages, Devices and Genders. Lastly set your Max CPM or Cost Per Mille bid, meaning the amount you pay for every 1000 impressions.
Now you’re ready to Pick a Pin. You’ll be asked to fill out a couple more details about the Pin before you promote it. On the right side here you can see all the details you have filled out for your campaign.
Finally, enter your business info, agree to the Terms of Service, and set up your billing. You will only pay when someone follows your Ad all the way through.
Overtime, once you’ve created a handful of promoted pins you’ll be able to see the metrics for each and even edit it for better performance.
That’s all for now. Thanks for watching and watch Part 4 of this video series where we go over third party Apps and Scheduling Pins.