HUL Project Shakti: A Case Study in Rural Market Penetration & Strategic Innovation
Discover how Hindustan Unilever Limited (HUL) transformed a distribution challenge into a pioneering rural empowerment model with Project Shakti. This video explores the strategic frameworks like the 4 A’s of Rural Marketing and the Bottom of the Pyramid approach that enabled HUL to expand its reach into 50,000+ villages while empowering over 130,000 rural women as micro-entrepreneurs.
Whether you're a business student, consultant, or curious mind, this case study offers real-world insights into scalable, human-centered solutions that create both social and market impact.
🔹 Learn how business strategy meets grassroots innovation
🔹 Understand how companies can tap into underserved markets
🔹 Get inspired by Meena’s journey from a rural homemaker to a Shakti Amma
Perfect for:
Consulting case prep, business design projects, rural marketing studies, and innovation strategy discussions.
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