Anchor Text For Link Building: How To Use Anchor Text For SEO
In this guide to Anchor Text, we focus on the different types of anchor text including how often to use them. We also show you how to build an evergreen natural anchor text link profile for your website or your clients.
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👆ANCHOR TEXT
Anchor text is the visible, clickable text in a hyperlink. It’s often in a different colour to the rest of the text and underlined.
There are 3 primary occasions when you’ll see anchor text:
Internal links
External links
Inbound links
Types of Anchor Texts: Exact match, partial match, branded, naked Link, generic, images, title anchor text.
Contrary to popular belief, exact match anchors aren’t given as much prominence in SEO. We explain why in this video.
We also cover how to rank without using exact match keyword anchor text. Including an example of a good anchor text ratio, how often you should be using each anchor text. We also cover onsite optimization and co-occurence keywords to kept you rank without exact match anchor text.
⏰ TIMESTAMPS
00:00 Intro
00:35 What is anchor text?
01:43 Types of anchor text (listed)
02:51 Anchor text in SEO
06:01 How to rank without exact match keyword anchor text
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