Google Ads - Lecture 2 - Digital Marketing
Google Ads is Google's online advertising program, the program allows you to create online ads to reach audiences that are interested in the products and services you offer. The Google Ads platform runs on pay-per-click (PPC) advertising, i.e. you have to pay every time a visitor clicks your ad.
Google Ads allows businesses to target users on two main networks – the search and the display network. On the search network, advertisers bid on the relevant keywords. This gives them a display their advertisements to users who enter those keywords into Google as part of a search query.
Digital Marketing