Peter Ellen, Big Data for Humans | WIRED Retail | WIRED
At the heart of modern marketing is the ability to segment your customer groups, so you know exactly what campaigns work on each type of shopper. In a marble-pillared drawing room at the St Pancras Renaissance Hotel, 16 startups entered a pitch battle to convince three judges that they should be given the closing slot on the WIRED Retail 2015 main stage.
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On the judging panel were Rowland Manthorpe, associate editor of WIRED, Bindi Karia, a startup expert, mentor and financier, and Cheyney Robinson, chief creative officer of Europe at IBM Interactive Experience. With a nine minute slot each, the retail businesses took the stage and made their pitches to a full room.
The Shoppable World: http://wired.uk/qciTt5
Delivery and payments: http://wired.uk/T9Jf5f
Cool tools for commerce: http://wired.uk/N8MYhv
The future of data analytics: http://wired.uk/jtu1t6
WIRED Retail is our annual exploration of the ever-changing world of commerce, featuring leading technologists, entrepreneurs and creatives innovating in sectors as diverse as robotics, virtual reality and the future of home delivery. For all our coverage from the event, head over to our WIRED Retail hub. http://www.wired.co.uk/wired-retail-2015
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Peter Ellen, Big Data For Humans | WIRED Retail | WIRED
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