How to Set Up Conversion Tracking in Google Ads (2026 Step-by-Step Tutorial)
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This is a full step-by-step tutorial on how to set up conversion tracking in Google Ads for both phone calls and form submissions, recorded in May 2026 with the latest interface.
If you're running Google Ads and not properly tracking your conversions, you're optimizing blindly. This walks you through all three setups: calls from ad extensions, calls from your website, and form submissions through a thank you page.
🎯 WHAT YOU'LL NEED:
Google Ads account access
Access to edit your website (WordPress, Wix, Squarespace, etc.)
A thank you / confirmation page for form tracking
📋 WHAT'S COVERED:
1. Setting up Calls from Ads (extension calls)
2. Setting up Calls from Website Visits
3. Installing the Google Ads tag + event snippet
4. Setting up Form Submission tracking via thank you page
5. Configuring Enhanced Conversions for Leads
6. Final account settings + call recording setup
⏱️ TIMESTAMPS:
00:00 Intro + what you'll need
01:00 Setting up Calls from Ads
02:30 Setting up Calls from Website
04:00 Installing the Google tag + event snippet
06:00 Setting up Form Submission tracking
08:00 Final settings + enhanced conversions
09:30 Wrap up + testing
#googleads #googleadwords #digitalmarketing #conversiontracking #localbusiness #onlineadvertising #tutorial