Google Merchant Center: https://business.google.com/us/mercha...
UTM template I use: utm_source=google&utm_medium=cpc&utm_campaign={campaignname}&utm_adgroup={adgroupname}&utm_term={keyword}&utm_device={device}&utm_item_id={product_id}
Launch your first Google Shopping campaign in 10 minutes.
This is a beginner friendly walkthrough with a real e-commerce example.
What you’ll learn:
• Why Shopping is low CPC and intent based
• How to set up Google Merchant Center
• Where Shopping ads show across Google
• How to use Keyword Planner to sanity check CPCs
Ireland example with “gold plated jewelry”
• Step by step campaign setup
selecting the product feed at the end
• Simple way to think about structure
like folders → campaign → ad groups → products
• Campaign Priority explained in plain English
• You don’t need keywords for Shopping
• How long approvals take and when your ads start
• Weekly habit to check search terms
• Adding a negative keyword list before you spend