The Consumerization of B2B: Winning with Affiliate & Influencer Marketing
The PMA recently hosted a webinar entitled “The Consumerization of B2B: Winning with Affiliate & Influencer Marketing.” Unlike most of our content, this particular panel was made up of members of various PMA Councils, including Measurements & Insights, Influencer, and Retailers & Merchants. The diversity of council representation demonstrated the way that B2B is now touching many areas of our industry.
We are thankful to our sponsor for this webinar — Round Barn Labs.
Agenda Includes:
How B2B compares and contrasts to B2C
Attribution and compensation in light of prolonged sales funnels
How AI is changing B2B marketing
Getting the right mix of publisher types
Using creators and influencers to target the right buyers
Brand safety and compliance
Specialized B2B creatives
Panelists:
Stephanie Robbins, Right Side Up
Tye DeGrange, Round Barn Labs
Dustin Howes, Affiliate Marketing Concierge
Stacy Carlson, Automattic
Tricia Meyer, PMA (Moderator)