Website Content Inventory & Audits: Why You NEED Them
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Content inventory and audits exposés content issues affecting brand, engagement and conversions of your marketing efforts. While a content inventory creates awareness of your current situation, an audit identifies improvement opportunities.
00:00 Introduction
00:10 What is content inventory and audit?
03:07 How to execute content inventory and audit
12:13 What content type performs best in each stage of the customer purchase journey?
15:38 What type of content drives word-of-mouth (WOM) marketing and referrals?
17:29 How often should brands execute content inventory and audit activities ?
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