The Intersection of Creativity and Strategy in Branding
In this episode of the Design Distilled podcast, hosts Lianne Castelino and Steve Goode dive into two foundational pillars for any entrepreneur or creative business: naming your company and developing a strong visual identity.
Whether you're starting from scratch or rethinking your brand, Leanne and Steve walk you through their own process of launching Distill Designs. They share the behind-the-scenes story of brainstorming names like Illustrating Impact, Show and Tell, and Better by Design, and how they ultimately landed on a name that reflects clarity, creativity, and purpose.
💡 Topics covered:
How to choose a meaningful company name
The importance of a unique value proposition (UVP)
What makes a strong visual identity
The creative process behind logo and font selection
Building a brand that stands out in a crowded market
From sticky notes to font libraries with 20,000+ options, this episode is packed with insights, laughs, and lessons from two seasoned design pros.
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🔗 Learn more: https://distilldesigns.com/
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🎙 Available on all major podcast platforms.
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The Design Distilled podcast breaks down the latest trends, tools, and techniques shaping communications, marketing and graphic design.