How Australia Lost Bluey
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Bluey is the biggest show in the US - and Australia's greatest cultural export since Steve Irwin. But we handed the IP to the Brits, who now make $2 billion a year from it.
This is the story of how Australia doesn't bet on itself. A country that generates world-class ideas but lacks the maturity and structures to actually capture their value.
And it's not just Bluey. It happens with our inventions, our resources, our artists. Over and over again.
Chapters:
0:00 Australia Gave Bluey Away
1:15 The Deal
2:32 The ABC Didn't Even Try
4:23 This Isn't Just a Bluey Problem
4:45 Why Australia Stopped Backing Itself
6:43 Aussie's Bet on The Wrong Things
7:26 How to Gamble Smart