To learn more about the Xerox Direct to Object Printer, please visit: https://www.xerox.com/DirectToObject
Everyone is looking for unique ways to capture their memorable experiences. In the ninth year as a title sponsor, here’s how Xerox made it possible to deliver a memorable, personalized, and engaging experience for over 200,000 Xerox Rochester International Jazz Festival fans.
Any festival-goer can pick out what they like from a selection of merchandise and immediately get it personalized with their name, favorite design, and preferred colors using XMPie and Xerox Direct to Object Inkjet Printer Technology. They choose between a notebook, wine tumbler, water bottle or set of golf balls and create a special Jazz Festival souvenir. Even better, the entire process is super convenient. It happens within a matter of minutes—right in the merchandise tent on Jazz Street.