What Works on Pinterest in 2021 - Everything you need to know
It’s no secret that Pinterest marketing has changed. Figuring out what works can feel like chasing a moving target. What we need more than anything else right now is data – and oh, do we have data!
For example, we analyzed over 20 million Pins sent out by Pinterest marketers in February and March of 2021 to see what types of Pins work best today - and whether or not what works best changes depending on follower count (spoiler: it does!).
We also looked at individual Pins to see what the ones with high engagement have in common and whether using a scheduling tool like Tailwind helps or hurts engagement.
We also share insights direct from Pinterest about what has changed and talk about how to make these changes work for you.