In this video, Jason walks you through a few easy tools to measure your rank. (Materials at http://tinyurl.com/zuvqud7). Don’t let anyone tell you otherwise: your rank on Google (and Bing) matters! Why? Because users rarely go beyond the first three or four results, and certainly nearly never go beyond page one for a keyword query. Among the methods are #1 measuring your rank manually, #2 using the Fat Rank Chrome extension to measure your rank on Google, and #3 using the Google AdWords Keyword Preview Tool.