🔴 Peruvian food company challenges giants using artificial intelligence | Leaders Unscripted
How is a new Peruvian company gaining market share from traditional giants? In this episode of Unscripted Leaders, we talk with Carlos Noceda, co-founder of NutriCo, the Peruvian startup that uses AI to accelerate the development of healthy foods at affordable prices. What began with smoothies and an entrepreneurial vision now competes in seven consumer categories, has raised over US$3 million, and develops products with proprietary technology to address one of the biggest global challenges: making healthy eating accessible to everyone.
Carlos shares how he went from starting a business at 22 to building a startup with regional reach, why he received 235 rejections before closing an investment round, how to compete with leading brands that are over 70 years old, and what he learned from running a business without a salary, building teams, and thinking globally from day one. A conversation about innovation, artificial intelligence, startups, investment, resilience, and the future of the food industry.
#DiarioGestiónPerú #diariogestión #peru #business #NutriCo #StartupsPerú #LeadersWithoutGuides #Entrepreneurship #ArtificialIntelligence #CarlosNoceda #VentureCapital #BusinessPeru
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NutriCo
Carlos Noceda
Peruvian startup
Healthy foods
Artificial intelligence
AI in food
Peruvian entrepreneurship
Healthy food business
Startups in Peru
Food innovation
Startup investment
235 rejections
Food market share
Food giants
Innovative Peruvian company
Leaders without a script
Food technology
Foodtech Peru
Affordable food
Peruvian entrepreneurs