How to Install Facebook Pixel on Shopify - Properly
In this video I will quickly show you how to install the Facebook Pixel on your Shopify store, easily.
The Facebook Pixel is vital if you're planning to run Facebook Advertising. The Pixel enables you to track the results of your ads, helping your to cut what isn't working and double-down on what is.
It also allows you to track all of your website visitors and their actions such as; when then add to cart, view pages and purchase. Using this data you can then retarget customers in Facebook Ads Manager.
Not only all of that, but Facebook Ads Manager allows you to create lookalike audiences based on this data, making your targeting more powerful and improving your advertising results.
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