The Row Phenomenon: How Did the Olsen Sisters Build a "Second Hermès"? And Why Is It So Expensive?
✔️BORK Hair Dryer-Styler — https://www.bork.ru/s/f732_bfbt/
In the new issue of the BEZFILTROV Almanac, we explore the phenomenon of The Row. How did teen movie stars create a brand synonymous with "quiet luxury"? Why did so many people try to create a second Hermès, but only the Olsen sisters succeeded? And how did a young brand become a cult favorite? We've answered these and other questions with a guide—the 9 steps you need to take to replicate the success of the twins from "It Takes Two" and write your name into fashion history.
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Listen to the interview as a podcast: https://bezfiltrov.mave.digital/
Thanks to the resale platform THE CULTT for providing the bags: https://thecultt.com
Thanks to the It-girls beauty salon team for Nastya Poletaeva's beauty look: https://it-girls.ru
Thanks to the AGREEG Fashion House for the host's looks and styling: https://agreeg.store
Look from the section about her Hollywood childhood Olsen sisters: Choux skirt, Present&Simple mules
00:00 How to replicate The Row's success?
01:31 Step 1: Become a superstar and millionaire as a child
03:11 Step 2: Get tired of fame and money—but only for real
5:05 Advertising
6:08 Step 3: Invest in the product, not your ego
10:23 Step 4: Be perfect, not original
12:45 Step 5: Don't collaborate with celebrities, even if you are the celebrity
16:03 Step 6: Create a cult for people with money, not a brand
20:15 Step 7: Design your own Birkin bag
22:03 Step 8: Start without investors—and they will follow
24:01 Step 9: Never give up
26:31 Contest!
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#nofilters #therow #olsensisters #olsentwins