Case Study: CGI Explainer Video | Material Insight: Marketing agency for B2B software businesses
Material Insight’s (MI) specialized marketing services help B2B technology companies grow and scale. CGI’s O&G software products were disjointed with unclear value propositions. MI positioned their portfolio in a unified way: the X2R Business Solutions. Sales collateral, website content and an explainer video were produced to support the sales team in converting leads. This explainer video was created to engage prospects and upsell clients during sales presentations, as well as appear on the CGI Canada website.
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