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How to choose keywords WELL to optimize your natural search engine optimization?
I'll show you the different steps and key points to consider regarding inclusion (yes, we're talking about SEO and inclusive writing, among other things).
Here's a quick tutorial for beginners who want to learn, step by step, how to select relevant keywords to attract a quality audience.
Want to rank high in search results? You've come to the right place!
Whether you're a beginner or looking to hone your SEO skills, these tips should help you choose the right keywords for your SEO strategy... while maintaining an inclusive communication approach!
Because together, we're going to explore a vital question in ethical marketing:
Inclusive writing and SEO: what solutions are there?
Which method should I choose for my keywords?
How can I avoid "burdening" my SEO?
This video is inspired by my online training course "The Complete Guide to SEO - Natural Search Engine Optimization from A to Z"! To go further and learn at your own pace how to optimize your website's SEO 👉 https://formation.sollya.fr/catalogue...
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📖 SUMMARY
00:00:00 Introduction to keywords and queries in SEO
00:59 Prerequisites (marketing strategy, targets, and personas)
02:24 Thinking about inclusion and diversity when creating your personas
03:22 What is a good keyword in SEO?
05:27 Inclusive writing and SEO, how to do it?
08:28 Steps to choosing keywords for SEO
08:59 Methods for finding keyword ideas
11:35 Analysis and sorting of keywords
12:30 Chapter conclusion
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📝 RESOURCES
My online training course "The Complete Guide to SEO": https://formation.sollya.fr/catalogue...
For the slides and video transcript: https://www.sollya.fr/apprendre-marke...
Article with different methods for creating target personas: https://www.sollya.fr/slow-communicat...
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