How to Calculate your NPS?
The net promoter score is a customer loyalty index whose value ranges from -100 to +100. If your company has an NPS value that lies above 0, it is deemed as a good score. An NPS of 50 and above is great, while a score above 70 is top-notch. However, a score below 0 is bad news. It means that you have fewer promoters in your customer pool.
NPS calculation is pretty straightforward. Follow these steps to calculate the Net Promoter Score for your business.
NPS = % Promoters - % Detractors
Suppose you have 70 promoters, 30 detractors, and 0 passives. Your promoter percentage is 70, detractor percentage is 30, and your overall NPS is 70-30=40. Let’s see what happens when you have 50 passives as well. The total= 70+30+50= 150. Your promoter percentage is 46.6% while detractor percentage is 20%. The NPS is 26. Do you see the change? The NPS has dipped significantly in the latter case. Therefore, you must give much attention to the passives & detractors and ideally, convert as many as possible into your promoters pool.
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A beginner's guide that'll help you understand why Net Promoter Score (NPS) is crucial to your business https://bit.ly/2SRQCAB
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