Persona Development with Astha Malik and Brian Doll at DevGuild: Pricing Strategy
Read the full blog post here - https://www.heavybit.com/devguild/pri...
Astha Malik is the VP of Platform and Product Marketing at Zendesk where she leads a team to ensure that the full lifecycle of Zendesk’s product releases and launches meet the needs of their 107,000 paid customers in over 160 countries. In the past, Astha has held senior positions at PagerDuty, Sumo Logic and Citrix.
Brian Doll is the Cofounder of Reify where he helps early-stage developer companies with their messaging, pricing, packaging and growth. In the past he’s held positions as the VP Marketing and Community at Sourceclear, VP Marketing and Strategy at GitHub, and the Director of Technical Marketing at New Relic.
In this fireside chat Astha and Brian share how persona development is crucial to pricing strategy and the ultimate success of an organization.
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