Turn Customer Data into Audience Profiles in Journey Optimizer | Adobe for Business
Audience profiling in Adobe Journey Optimizer helps you turn unified customer data into targeted, privacy‑aware engagement. Learn how to build and refine customer segments in Adobe Journey Optimizer for precise audience targeting:
• Build audiences via drag‑and‑drop or from existing groups
• Enrich profiles with attributes (e.g., preferred store address & hours)
• Rank and prioritize audiences for granular segmentation
• Governance & sensitive‑data alerts to protect customer privacy
Chapters:
0:00-0:11 Introduction to unified profiles & data
0:12-0:40 Building audiences
0:41-0:58 Enrich attributes & ranking
0:59-1:19 Privacy-first controls
Learn more about how Adobe Journey Optimizer can meet your audience profiling needs: https://business.adobe.com/products/j...
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