NEW Amazon PPC Feature! Targeting Keywords to Existing Ad Groups (But There's a Catch)
This video explores a new feature in Amazon Advertising's Auto Campaigns: ad group targeting to existing ad groups. STeven Pope, founder of My Amazon Guy, explains the potential benefits and drawbacks of this feature, including how it can be used to isolate well-performing keywords for manual campaigns.
#amazonadvertising #keywordtargeting #autocampaigns
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Timestamps
0:00 - New PPC feature explained
1:16 - Example with "jukebox soap" keyword
1:34 - Limitation: Targeting only works with single-product ad groups
2:20 - Potential benefit for single-SKU sellers
2:42 - Alternative method using bulk sheets
3:09 - Outro