Multidimensional Scaling Analysis using SPSS # Perceptual Maps
Multidimensional Scaling Analysis using SPSS:
In this video, I have explained about Multidimensional Scaling in a simple and easy way using an example.
This Multidimensional Scaling analysis mostly used in Marketing research. So, I have taken a Consumer behavior case study and explained the complete analysis from Questionnaire, Data collection, Data entry in SPSS, Data analysis, and explained the interpretation part also.
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