Carra Sykes, Design Manager at PLANOLY, talks about how social media has evolved, and how that has impacted her team and what’s required of a marketing designer.
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In this episode, Charli talks with Carra Sykes, Design Manager at PLANOLY. Carra talks about the evolution of social media, and how the shift toward video has impacted her team and the need for marketing designers with a broader skillset. She also talks about marketing design challenges, and how she balances her desire for high quality and the need to iterate quickly.
PLANOLY is a social media content management and scheduling tool designed to simplify the social marketing process.
LINKS
Check out Planoly https://www.planoly.com
Carra on LinkedIn / carra-sykes-606abb25
HubSpot https://www.hubspot.com
Figma https://www.figma.com
Adobe https://www.adobe.com
Get more episodes at https://insidemarketingdesign.com
TIMESTAMPS
00:00 Welcome
02:05 - How does the Marketing Design Team fit into PLANOLY’s overall structure?
02:52 - Carra’s day-to-day responsibilities as a Design Manager
04:27 - What the Marketing Design Team is responsible for
07:08 - How Carra describes the PLANOLY brand
08:59 - How PLANOLY maintains brand consistency
12:02 - How social media design has evolved
15:41 - Carra’s process for creating video ads
17:31 - Designing for video vs still graphics
24:24 - Marketing a product or feature that doesn’t exist yet
27:03 - How marketing and product collaborate at PLANOLY
29:01 - Carra’s approach to product imagery in design
35:24 - How Carra works through ideas that didn’t work
37:00 - Who owns and manages the marketing site at PLANOLY
41:18 - Working with contractors and agencies
50:02 - The biggest challenges Carra is currently facing
53:03 - Carra’s proudest moment
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ABOUT THE SHOW 🎙️
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team.
Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
https://insidemarketingdesign.com
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ABOUT THE HOST 🦄
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.
Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: https://charlimarie.com/newsletter
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Charli's Links:
Website: https://charlimarie.com
YouTube: / charlimarietv
Design Life podcast: https://www.designlife.fm
Twitter: / charliprangley
Instagram: / charliprangley