Stop Survey Fraud: 6 Proven Ways to Get Quality Data in Your Market Research
Are you struggling to get accurate, reliable data from your market research studies? In the world of online consumer panels, respondent fraud is a "dirty little secret" that can distort your findings and lead to costly, incorrect business decisions.
Join Jerry Mona of Left Brain Marketing, Inc., a research firm specializing in boating, recreation and other high-ticket durables, as he shares over 40 years of experience in this essential video. Discover "6 Proven Ways to Get Quality Data in Your Market Research" by effectively combating survey fraud and eliminating fraudulent respondents.
What you'll learn in this video:
🔎 How to carefully define your target sample
🔎 Why you should avoid disclosing the survey topic upfront
🔎 Check for improbable events
🔎 Identify invalid combinations
🔎 Utilize attention questions
🔎 Post-data collection checks
No matter what business you are in, if you use online consumer panels to recruit survey participants, these strategies will help ensure you are getting quality data and not a bunch of phony numbers. Don't let fraudulent respondents corrupt your data and potentially misguide your company!
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Contact Information
Need help with your next research study or recruiting quality participants? Contact Jerry Mona at Left Brain Marketing for assistance or advice with your research project.
Email: [email protected]
Website: www.leftbraininc.com
LinkedIn: / jerrymona
Additional Insights
Check out my previous video where I explain why doing survey research for low-incidence products like boats, motorcycles, RVs is difficult and why your current research might not be valid as I expose the dirty little secret that the market research industry does not want you to know about.
Is Your Research Valid: • Is Your Research Valid | The Challenge wit...
Thanks for watching!
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