Vector Product Management Webinar
Successful companies have understood: Success in the software and IT industry heavily depends on product management. The product manager is responsible for the business success of his product during its entire lifetime.
Prof. Dr. Christof Ebert is Managing Director of Vector Consulting Services GmbH. He supports companies worldwide in improving their product development and product strategy as well as in change management. He sits on various supervisory boards, is a professor at the University of Stuttgart and the Sorbonne in Paris, and the author of several renowned books. Twitter: @ChristofEbert.
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More information about Vector Consulting Services and our solutions:
https://www.vector.com/consulting
More information on our trainings:
https://vector.com/consulting-training
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11:03 What is a Product
19:51 Reasons for Failure
21:22 Performance and Market Success
21:40 Practical Challenges
22:42 Responsibilities of a Product Manager
23:25 Scope
24:17 Product Management and Marketing
27:29 Product Management, Marketing and Sales
28:16 10 Success Factors
51:22 Product Management Competence
54:38 Case Study
57:59 Benefits
1:00:05 Critical Success Factors
1:01:47 Trends
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