Should You Listen to Google Ads Recommendations?
The Hidden Agenda Behind Google Ads Recommendations | Book a Complimentary Strategy Call Here: http://link.adoutreach.com/aAk4No
In this video, we're discussing Google Ads recommendations and whether you should be following them to get the best results and the highest return on ad spend (ROAS) for your campaigns.
If you've run Google Ads before, you've likely received recommendations from Google, either through direct emails, phone calls with ad reps, or even in the Google Ads dashboard. And if you're not highly trained and experienced in Google Ads, these recommendations can be pretty tempting to follow. But how much weight do these suggestions actually carry?
Well, there are two main reasons Google provides these recommendations. First and foremost, Google wants to increase its revenue, which is why many of the recommendations involve increasing your ad budget.
Remember, Google's primary goal is to have you spend more money on their platform, and while the reps you speak with may genuinely want to help, their income is often tied to the ad lift or budget lift of the accounts they manage.
Secondly, Google uses these recommendations to gather data on new features and campaign types, essentially turning advertisers into guinea pigs. Features like the video optimization tool, which remixes your video ad into a vertical short ad, may not always deliver the best results but are pushed by Google to collect more information.
Throughout this video, I'll be sharing examples of how Google's recommendations, such as using Maximize Conversions instead of Target CPA, can lead to higher ad spend without necessarily improving your results.
As a coach, consultant, course creator, or online business owner, it's crucial to be an advocate for your own company's success, and while Google's recommendations can be helpful at times, it's always a good idea to get a second opinion from experts who understand your specific goals and industry.
If you're interested in learning more about how to create successful YouTube ads tailored to your business, I invite you to book a strategy call with my team using the link below. We'll review your current approach and provide a custom game plan to help you achieve the best possible results.
Don't forget to subscribe to the channel and turn on notifications so you never miss a video packed with valuable insights and strategies for maximizing your Google and YouTube ad campaigns. Thanks for watching, and I'll see you in the next video!
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#digitalmarketing #coachingbusiness
Aleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!
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Chapters:
00:00 - Google Ads Recommendations
00:35 - Why Google Gives Recommendations
05:49 - Should You Listen to Google's Recommendations?