How China is making LED screens a billon dollars business
Hyper-realistic 3D ads have been stunning passersby on busy streets in China recently. The creative campaigns blur the lines between technology and reality while showcasing that creativity in advertising really is limitless.
But Chinese really know how to take everything to the next level, Splendid light shows illuminate the sky in cities like Shanghai, Chongqing, Wuhan, Shenzhen and Qingdao to celebrate special dates in the country. Ever since the spectacular light show in 2008 to open the Beijing summer Olympics, Chinese cities have been generating a craze for staging large-scale light extravaganzas.
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