Google's Leaked Documentation and What it Tells Us About Links
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Here are the key takeaways:
👉 Google considers click-through data as a major factor in its ranking algorithm. This means that pages that receive fewer clicks than expected will be negatively affected in search results.
👉 Google uses a metric called "long click" to measure how long users stay on a given webpage after clicking from search results. Pages with longer dwell time are seen as more relevant and receive a ranking boost.
👉 Authorship is another factor that Google takes into account. While it was previously debated whether Google considers authorship, this leak confirms that it does.
👉 Links are still a major factor in SEO. However, the quality and relevance of links are more important than the quantity. Links from fresh, high-authority websites are the most valuable.
👉 When building links, it's important to consider the relevancy of the linking page and the anchor text used. Links from irrelevant pages or those with poorly chosen anchor text will not be as effective.
👉 Google considers the freshness of links. Links from newly created pages and websites are more impactful than links from older, stagnant content.