How I Built a Lifestyle Brand & Worked w/ BAPE | Terrance Diggs on the Hustle & Grow Show, S2, Ep. 3
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What does it take to create a sportswear brand and work with the likes of BAPE and Asics? In this episode, Marcel sits down with Terrance Diggs, founder of D17, to dive deep into his humble beginnings as an entrepreneur. Terrance reveals the hurdles he faced when starting D17, cultivating community with his brand, and how his experiences as a person of color and playing sports all his life shaped his vision.
Terrance also shows the importance of building meaningful relationships, the power of networking sideways, and using the resources around you to push your dreams forward — no matter how hard it is. Whether you're taking your first steps as an entrepreneur or looking to build momentum for your own brand, tune in for an inspiring conversation with a young entrepreneur making his mark.
0:39 - Intro
1:07 - How D17 started
2:06 - Motivation behind D17
3:15 - Working with BAPE
3:56 - Challenges of starting a brand
4:56 - Dealing with setbacks
6:45 - How education helped Terrance create D17
10:40 - Branding D17
12:46 - Who inspired Terrance?
17:01 - The importance of meaningful relationships
19:40 - What would you tell young Terrance?
22:06 - Being an Asics ambassador
23:36 - Working with high-level brands
26:00 - Being a young POC in entrepreneurship
37:29 - What's next for Terrance?
38:42 - Where to find Terrance
Episode Resources:
Terrance Diggs:
https://d17terrance.com
X (Twitter): https://x.com/d17terrance
Instagram: / d17terrance
TikTok: / d17terrance
D17 Clothing:
https://d17clothing.com/
Instagram:
/ d17clothing
/ d17running
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🔹 Instagram: / hustleandgrowmc
🔹 TikTok: / hustlegrowmc
🔹 Website: https://www.hustleandgrowmc.com/
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💎 About the Hustle & Grow Show:
I'm Marcel Clarke, and welcome to the Hustle & Grow Show. Born and raised in the DC area, my story is a shining example of how you can never be behind in life. I'm a serial entrepreneur who believes that courage and consistency are the keys to my success—and they could be yours, too.
From in-depth interviews and how-to guides to success stories and analysis of trends throughout the DMV (DC, Maryland, and Virginia), I created this show to equip you with what you need to maximize your business's potential.
I post new episodes every Thursday. Be sure to subscribe so you don't miss a moment.
If hustling is in your DNA, then ride with me and watch us grow! Talk soon.
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