Must Know Subscription App Trends for 2026
Join us for a live conversation with David Barnard from RevenueCat as we dig into their State of Subscription Apps 2026 report.
We'll break down the biggest trends shaping subscription apps right now, what the data says about pricing, retention, and growth, and what it all means for your app's strategy.
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00:00:00 - Welcome & Technical Difficulties
00:07:40 - The State of Subscription Apps in 2026
00:14:26 - Key Takeaways From the Report
00:21:06 - MRR Growth by Percentile
00:28:26 - Hard Paywalls Convert 5x Better Than Freemium
00:32:02 - Revenue Per Install
00:35:11 - Do Hard Paywalls Retain Better Too?
00:37:29 - How Long It Takes to Hit Revenue Milestones
00:42:22 - Why 80%+ of Trials Start on Day Zero
00:48:16 - When Do People Cancel Trials?
00:56:02 - Pricing vs Retention
00:58:36 - What's Actually on Top-Converting Paywalls
01:01:03 - Paywall CTA Word Cloud
01:03:51 - Subscriber Retention After One Year
01:06:00 - Why Weekly Subscriptions Don't Build a Real Business
01:14:05 - AI Apps Make More But Churn Faster
01:21:52 - Do Weekly Subscribers Upgrade to Annual?
01:26:32 - Should You Offer a One-Time Payment as a Last Resort?
01:33:09 - Thanks for Watching
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