Actually, That Social Issue Isn’t Political At All
Too many brands fall into the trap of letting issues of right and wrong be viewed as political. That’s the message Kelly O’Keefe, founding partner of Brand Federation, has for marketers sitting on the fence on various social issues. Worse yet, by acting as though certain issues are somehow political and therefore staying inactive on them, these brands are hurting the entire market and dragging society into an even more cynical state. Check out O'Keefe's entire appearance on Beyond Profit here: https://bit.ly/3R6O4Mw