SPS 180: 80/20 Sales & Marketing Overview (Perry Marshall Interview)
Perry Marshall is the author of one of my favorite books of all time: 80/20 Sales & Marketing. He's also one of the best writers and marketers I've ever met.
In this interview we talk about:
-People & things - and why you need to understand both to write great books
-How to write about topics that are constantly changing
-How Perry landed his first clients of over $250,000 from his first book on a niche topic
-The 80/20 Principle - what is it and how it can help you sell more books
-Why Perry sells his book for a penny…and whether or not you should too
-What is copywriting? And why you should learn it when writing your book
And sooo much more! This was a fun one. Perry is hilarious. Don't miss this interview!
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