How To Design A Welcome Email For a Beauty Brand (Figma + Klaviyo Tutorial)
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In this Figma email design tutorial, I show you how to design a highly converting welcome email for a beauty brand. This is a super simple tutorial that doesn't require previous design experience.
I also cover eCommerce welcome email design best practices. For best conversions, you want the first welcome email to showcase your best-selling product. It's also important to have call-to-actions throughout the email to direct users back to your website. Finally, display the discount right away in the hero section.
To import Figma email designs into Klaviyo, you should use the Slice tool to dissect the email design into several image files. You want to use the JPEG optimizer to reduce image file sizes and ensure optimal email deliverability.
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This video also covers: welcome email, welcome email design, ecommerce email marketing, email marketing design, Figma tutorial