Agata Krzysztofik: How to launch and grow a marketplace startup, identifying your audience and more.
We were joined by Agata Krzysztofik, VP of Growth at GrowthMentor, for a workshop on launching and growing marketplace startups in 2023.
In this interactive workshop, participants gained a comprehensive understanding of the process involved in developing a successful marketplace, from ideation to launch and monetization. Agata covered various topics such as market research, identifying target audiences, creating a minimum lovable product, and more.
Chapters:
00:00 Introduction to Agata
06:10 What is GrowthMentor?
08:05 How to plan your startup launch
08:30 How to identify the right problem
12:20 Researching your audience
17:00 How Foti validated GrowthMentor
18:40 What is a minimum lovable product?
20:45 Choosing the right business model
29:05 The chicken and egg problem
31:57 How to soft launch your product
35:08 How to launch on Product Hunt
40:35 How to grow your marketplace
50:20 Q&A
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