B2B Google Ads Strategies | Google Ads Lead Gen Show

Опубликовано: 06 Июль 2026
на канале: Michelle Kop - Google Ads
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Welcome to Episode 14 of the Google Ads Lead Gen Show hosted by Google Ads Experts and agency owners, Michelle Kop and Dean Hua.

Show Notes:

Today, we are having an in-depth discussion on B2B search ads strategies! We cover everything from keyword selection, tackling long B2B sales cycles, negative keyword lists to avoiding B2C traffic and more. Learn how you can increase your ROI and generate more quality B2B leads.

We discuss:

Why should the strategy be different than B2C?
What should the approach be if the sales cycle is long?
Bidding on competitor brand terms
Prequalifying ads traffic
Chatbots on landing pages
Improving lead quality


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If you are a company offering professional services and currently advertising via Google Ads with a minimum budget of $2,000 per month or you are looking to run ads starting at that budget, contact us for a free consultation. We also offer paid account audits and 1:1 account reviews!

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LinkedIn |   / michellekop  
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Listen To My NEW Podcast Level Up Your Google Ads:
https://open.spotify.com/show/6ELu99d...