Analysis and redesign of the new Nokia logo / Creative Framework
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Nokia has decided to reappear from the shadows with a new positioning and a new logo. In fact, they've changed their classic and recognizable logo for a more geometric and minimalist one. And they've done so right in the middle of one of the most important events in the world, the Mobile World Congress in Barcelona. Why did Nokia decide to make this change? What do they intend to represent? Is it a masterstroke? Or have they perhaps gone too far?
In this video, I'll give my opinion and carry out an exercise where I'll present a logo proposal for Nokia that could actually justify the agency's words.
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